The  Own It method described in this book serves as an outline on how to build that business. Through frank and candid conversations with potential investors, both entrepreneur and investor will know what to expect before the LLC is structured. By applying the lessons in this book, both the entrepreneur and the investor will be better protected by the business decisions they make. From formation to financing, every aspect of the company should be designed to maximize the potential for success and align the interests of the entrepreneur with the entity being formed.  

The true measure of the Own It method may be its ability to encourage new entrepreneurs like Ronco’s Ron Popeil – visionaries willing to risk their pride to achieve independence and success. This book shares the secrets of success: the need for exclusivity, the importance of relevance, and the power of innovation. Hopefully, the book has provided enough examples, suggestions, and tips to open the world of entrepreneurship for every hard working visionary and give each the tools for success.