The science fiction convention, comic convention, film festival, and music festival worlds reflect labyrinths without rules or manuals. The Pop Culture Business Handbook for Cons and Festivals provides a real-world guide and reference for these exhilarating experiences, providing rules, strategies, and insights for the people who attend, work, and develop these fantastical worlds. 

This book highlights a strategic approach to the science fiction convention, comic convention, film festival, book fair, and music festival worlds, providing a player’s manual, map, rulebook, and strategy guide to the user experience and promoter toolbox. Many of the strategies should also extend well past the Con itself into entrepreneurial business practices and social engagement for members of the Con community. With few exceptions, the book chapters apply equally to all public events whether they are film festivals, gaming conventions, art shows, or music festivals. For convenience, therefore, the term “Con” includes the entire range of interactive, open public programs. The applicable laws and regulations are largely the same for all of these programs. 

A full-text PDF of the book is provided free.