Public Perceptions of Genetically Modified Foods: A National Study of American Knowledge and Opinion.
The report begins with an investigation of Americans’ awareness of the presence of genetically modified (GM) ingredients in the foods they encounter everyday. Next, the report describes Americans’ actual and perceived knowledge of science, biotechnology and food production. It then examines American opinions about GM foods in general, along with their opinions on a variety of existing and potential GM food products with direct or indirect consumer benefits. The report discusses the relationship between opinions of GM food and a variety of factors, including demographics, knowledge of biotechnology, purchasing behaviors and styles of food selection. Finally, it describes Americans’ thoughts on GM food labeling. Highlights of the findings are below.
William K. Hallman, W. Carl Hebden, Helen L. Aquino, Cara L. Cuite, and John T. Lang. "Public Perceptions of Genetically Modified Foods: A National Study of American Knowledge and Opinion." 2003