Communities increasingly see their economic development goal as one of attracting job-generating industrial development and face the need to develop a plan that will achieve this goal. Communities need to know a great deal to succeed at what has become a formidable task, and many have few resources to hire experienced planners to assist them. This chapter is intended to provide information to communities and others that may be embarking on just such planning. The consulting we have undertaken around the country has shown us firsthand the rapid changes that are taking place in the economy and how communities will need to be resourceful and creative if they are going to succeed at self-preservation while at the same time attracting new jobs.