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Selected Works of John W. Fraas
Presentation
Conjoint Analysis: A Study of the Effects of Using Person Variables
Mid-Western Educational Research Association (1989)
  • John Fraas, Ashland University
  • Isadore Newman
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Abstract
Three statistical techniques -- conjoint analysis, a multiple linear regression model, and a multiple linear regression model with a surrogate person variable -- were used to estimate the relative importance of five university attributes for students in the process of selecting a college
Keywords
  • College choice,
  • Regression (Statistics),
  • Research methodology
Disciplines
Publication Date
October, 1989
Citation Information
John Fraas and Isadore Newman. "Conjoint Analysis: A Study of the Effects of Using Person Variables" Mid-Western Educational Research Association (1989)
Available at: http://works.bepress.com/john_fraas/54/