Presentation
Conjoint Analysis: A Study of the Effects of Using Person Variables
Mid-Western Educational Research Association
(1989)
Abstract
Three statistical techniques -- conjoint analysis, a multiple linear regression model, and a multiple linear regression model with a surrogate person variable -- were used to estimate the relative importance of five university attributes for students in the process of selecting a college
Keywords
- College choice,
- Regression (Statistics),
- Research methodology
Disciplines
Publication Date
October, 1989
Citation Information
John Fraas and Isadore Newman. "Conjoint Analysis: A Study of the Effects of Using Person Variables" Mid-Western Educational Research Association (1989) Available at: http://works.bepress.com/john_fraas/54/