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Selected Works of John W. Fraas
Presentation
Comparison of Conjoint Analysis, Multiple Regression Models with Person Vectors and Profile Analysis to Assess Important Factors Used to Select Colleges
American Educational Research Association (1990)
  • John Fraas, Ashland University
  • Isadore Newman, University of Akron
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Abstract
The purpose of this study was to investigate the relative effectiveness of the traditional conjoint analysis approach to the multiple regression approach that includes person vectors and profile analysis. It was expected that the more sophisticated models would increase the effectiveness in terms of its shrinkage estimates and the accuracy of its predictability of two holdout groups. The data source consisted of a sample of 100 students who rated eight colleges on five attributes -- quality of education, financial aid, quality of dorm life, student/faculty relations, and social life.
Keywords
  • conjoint analysis,
  • multiple regression models; college selection
Disciplines
Publication Date
1990
Citation Information
John Fraas and Isadore Newman. "Comparison of Conjoint Analysis, Multiple Regression Models with Person Vectors and Profile Analysis to Assess Important Factors Used to Select Colleges" American Educational Research Association (1990)
Available at: http://works.bepress.com/john_fraas/31/