Articles

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Assessing the relationship between loyalty program, store satisfaction and store loyalty (with Kerrie Bridson and Melissa Hickman), Journal of Retailing and Consumer Services (2008)

After a decade of research there is still much to understand about the relationship between...

 

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Psychic distance: Antecedents, retail strategy implications and performance outcomes (with Felix T. Mavondo and Kerrie Bridson), Journal of International Marketing (2008)

The authors propose a conceptual model of the psychic distance–organizational performance relationship that incorporates organizational...

 

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Revisiting retail internationalisation: Drivers, impediments and business strategy (with Kerrie Bridson, John Byrom, and Dominic Medway), International Journal of Retail & Distribution Management (2008)

Purpose – In the light of recent changes in the international environment, the purpose of...

 

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Motivations for Developing Direct Trade Partnerships (with Melina Parker and Kerrie Bridson), International Journal of Retail & Distribution Management (2006)

Purpose – This study aims to understand buyer and supplier motives for developing direct relationships...

 

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An alternative perspective on relationships, loyalty and future store choice (with Jane Dixon, Kerrie Bridson, and Michael Morrison), International Review of Retail, Distribution and Consumer Research (2005)

The purpose of this research was to provide an alternative perspective for retailers to develop...

 

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Explaining retail offer adaptation through psychic distance (with Kerrie Bridson), International Journal of Retail & Distribution Management (2005)

Purpose – The purpose of this study is to examine empirically the relationship between psychic...

 

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The secret to a fashion advantage is brand orientation (with Kerrie Bridson), International Journal of Retail & Distribution Management (2004)

The purpose of this research was to develop a comprehensive measure of brand orientation and...

 

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Psychic distance and organisational performance: An empirical examination of international retailing operations (with Felix T. Mavondo), Journal of International Business Studies (2002)

We develop a reconceptualization and operationalization of psychic distance that broadens the concept. We then...

 

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Explaining export development through psychic distance (with Alan Treadgold and Felix T. Mavondo), International Marketing Review (2000)
 

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Psychic distance and the performance of international retailers: A suggested theoretical framework (with Alan Treadgold and Felix T. Mavondo), International Marketing Review (200)

Research into firm internationalisation has identified psychic distance as a key factor in explaining variations...

 

Contributions to Books

Explaining organisational performance through psychic distance (with Felix T. Mavondo), International Business: Adjusting to New Challenges and Opportunities (2002)
 

Other

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Don’t Tate Us! The impediments and drivers of branding museums (with Kerrie Bridson) (2006)

There is much debate about marketing and branding within the not-for-profit and particularly the museum...