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Whilst the body of work around co-creation has grown, co-creation continues to be considered from...
This study adopts a resource-based view of branding referred to as brand orientation. Despite the...
Purpose – While the body of work exploring brand orientation has grown, there has been...
Purpose – This paper seeks to empirically examine the relationship between corporate image and customer...
Museums are an important segment of the creative industries arena. A "star" art museum in...
After a decade of research there is still much to understand about the relationship between...
The authors propose a conceptual model of the psychic distance–organizational performance relationship that incorporates organizational...
Purpose – In the light of recent changes in the international environment, the purpose of...
Purpose – This study aims to understand buyer and supplier motives for developing direct relationships...
The purpose of this research was to provide an alternative perspective for retailers to develop...
Purpose – The purpose of this study is to examine empirically the relationship between psychic...
The purpose of this research was to develop a comprehensive measure of brand orientation and...
We develop a reconceptualization and operationalization of psychic distance that broadens the concept. We then...
Research into firm internationalisation has identified psychic distance as a key factor in explaining variations...
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Public art museums are an important segment of the non-profit, social, arts and heritage (NSAH)...
There is much debate about marketing and branding within the not-for-profit and particularly the museum...