Dr Jody Evans professional expertise and research interests include international marketing, branding and retailing. Her current projects examine a range of issues including branding and retail strategy in the museum sector, retail brand orientation,a resource-based view of retail competitive advantage and performance, CSR orientation and retail and brand identity in cultural and recreational services. Jody’s work has been widely published in both journal articles and book chapters, and she has acted as a referee for a number of leading journals. She has presented her work extensively in Australia, the USA and Europe. Jody has consulting and executive development experience in the retail sector and has worked with client organisations in the UK and Australia. Among the kinds of projects she leads are market research, strategic reviews and management development seminars and workshops. Before joining MBS, Jody was Senior Research Fellow in the Department of Retailing and Marketing at Manchester Metropolitan University Business School. She has also worked at the Australian Centre for Retail Studies, where she was involved in a range of research and consulting projects for leading retailers in the Asia-Pacific region.
Brand Orientation
Don’t Tate Us! The impediments and drivers of branding museums (with Kerrie Bridson) (2006)
There is much debate about marketing and branding within the not-for-profit and particularly the museum...
The secret to a fashion advantage is brand orientation (with Kerrie Bridson), International Journal of Retail & Distribution Management (2004)
The purpose of this research was to develop a comprehensive measure of brand orientation and...
Psychic Distance
Psychic distance: Antecedents, retail strategy implications and performance outcomes (with Felix T. Mavondo and Kerrie Bridson), Journal of International Marketing (2008)
The authors propose a conceptual model of the psychic distance–organizational performance relationship that incorporates organizational...
Explaining retail offer adaptation through psychic distance (with Kerrie Bridson), International Journal of Retail & Distribution Management (2005)
Purpose – The purpose of this study is to examine empirically the relationship between psychic...
Explaining organisational performance through psychic distance (with Felix T. Mavondo), International Business: Adjusting to New Challenges and Opportunities (2002)
Psychic distance and organisational performance: An empirical examination of international retailing operations (with Felix T. Mavondo), Journal of International Business Studies (2002)
We develop a reconceptualization and operationalization of psychic distance that broadens the concept. We then...
Explaining export development through psychic distance (with Alan Treadgold and Felix T. Mavondo), International Marketing Review (2000)
Retailing
Assessing the relationship between loyalty program, store satisfaction and store loyalty (with Kerrie Bridson and Melissa Hickman), Journal of Retailing and Consumer Services (2008)
After a decade of research there is still much to understand about the relationship between...
Revisiting retail internationalisation: Drivers, impediments and business strategy (with Kerrie Bridson, John Byrom, and Dominic Medway), International Journal of Retail & Distribution Management (2008)
Purpose – In the light of recent changes in the international environment, the purpose of...
Motivations for Developing Direct Trade Partnerships (with Melina Parker and Kerrie Bridson), International Journal of Retail & Distribution Management (2006)
Purpose – This study aims to understand buyer and supplier motives for developing direct relationships...
An alternative perspective on relationships, loyalty and future store choice (with Jane Dixon, Kerrie Bridson, and Michael Morrison), International Review of Retail, Distribution and Consumer Research (2005)
The purpose of this research was to provide an alternative perspective for retailers to develop...
Working Papers
Don’t Tate Us! The impediments and drivers of branding museums (with Kerrie Bridson) (2006)
There is much debate about marketing and branding within the not-for-profit and particularly the museum...