Joanna Minkiewicz
Author Home
Browse Subjects
Browse Article Types
Series Home
Join My Mailing List
Joanna Minkiewicz
Melbourne Business School
Contact Information
Curriculum Vitae [PDF]
Expertise
Marketing
Search the Selected Works of Joanna Minkiewicz
Search All Sites
RSS Feed
Print this page
Bookmark
Browse by Subject
Co-creation
Corporate Branding
corporate image, satisfaction, loyalty
Role Models
Co-creation
Link
Building Brand Identity: Does it Pay? An Investigation into Cultural and Recreational Services
(with Jody Evans and Kerrie Bridson),
2008 ANZMAC Proceedings: Shifting focus from the Mainstream to Offbeat, Australia and New Zealand Marketing Conference
(2008)
Link
The Relevance of Role Models to older Aged Generation Y consumers
,
2007 ANZMAC Proceedings: “3r’ – Reputation, Responsibility and Relevance”, Australia and New Zealand Marketing Conference
(2007)
Corporate Branding
An investigation of corporate image, customer satisfaction and loyalty – more than just monkey business
(with Jody Evans, Kerrie Bridson, and Felix Mavondo),
2008 ANZMAC Proceedings: Shifting focus from the Mainstream to Offbeat, Australia and New Zealand Marketing Conference
(2008)
Link
Corporate Brand Identity and Image Congruence in the Leisure Services Sector: A Stakeholder Perspective
(with Kerrie Bridson and Felix Mavondo),
, 2007 ANZMAC Proceedings: “3r’ – Reputation, Responsibility and Relevance”, Australia and New Zealand Marketing Conference, New Zealand
(2007)
corporate image, satisfaction, loyalty
An investigation of corporate image, customer satisfaction and loyalty – more than just monkey business
(with Jody Evans, Kerrie Bridson, and Felix Mavondo),
2008 ANZMAC Proceedings: Shifting focus from the Mainstream to Offbeat, Australia and New Zealand Marketing Conference
(2008)
Role Models
Link
The Relevance of Role Models to older Aged Generation Y consumers
,
2007 ANZMAC Proceedings: “3r’ – Reputation, Responsibility and Relevance”, Australia and New Zealand Marketing Conference
(2007)