Corporate Branding

Corporate Image in the leisure services sector (with Jody Evans, Kerrie Bridson, and Felix Mavondo), Journal of Services Marketing (2011)
 

An investigation of corporate image, customer satisfaction and loyalty – more than just monkey business (with Jody Evans, Kerrie Bridson, and Felix Mavondo), 2008 ANZMAC Proceedings: Shifting focus from the Mainstream to Offbeat, Australia and New Zealand Marketing Conference (2008)
 

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Corporate Brand Identity and Image Congruence in the Leisure Services Sector: A Stakeholder Perspective (with Kerrie Bridson and Felix Mavondo), , 2007 ANZMAC Proceedings: “3r’ – Reputation, Responsibility and Relevance”, Australia and New Zealand Marketing Conference, New Zealand (2007)
 

Co-creation

Co-creation: an exploratory investigation into the construct and its dimensions (with Jody Evans and Kerrie Bridson), EMAC 2010: The six senses: The essentials of Marketing (2010)

Whilst the body of work around co-creation has grown, the construct has been viewed from...

 

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Co-creation in the heritage sector (with Jody Evans and Kerrie Bridson), 2009 ANZMAC: Sustinable Management and Marketing (2009)
 

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Building Brand Identity: Does it Pay? An Investigation into Cultural and Recreational Services (with Jody Evans and Kerrie Bridson), 2008 ANZMAC Proceedings: Shifting focus from the Mainstream to Offbeat, Australia and New Zealand Marketing Conference (2008)
 

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The Relevance of Role Models to older Aged Generation Y consumers, 2007 ANZMAC Proceedings: “3r’ – Reputation, Responsibility and Relevance”, Australia and New Zealand Marketing Conference (2007)
 

Role Models

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The Relevance of Role Models to older Aged Generation Y consumers, 2007 ANZMAC Proceedings: “3r’ – Reputation, Responsibility and Relevance”, Australia and New Zealand Marketing Conference (2007)
 

corporate image, satisfaction, loyalty

Corporate Image in the leisure services sector (with Jody Evans, Kerrie Bridson, and Felix Mavondo), Journal of Services Marketing (2011)
 

An investigation of corporate image, customer satisfaction and loyalty – more than just monkey business (with Jody Evans, Kerrie Bridson, and Felix Mavondo), 2008 ANZMAC Proceedings: Shifting focus from the Mainstream to Offbeat, Australia and New Zealand Marketing Conference (2008)