Co-creation

Link

Building Brand Identity: Does it Pay? An Investigation into Cultural and Recreational Services (with Jody Evans and Kerrie Bridson), 2008 ANZMAC Proceedings: Shifting focus from the Mainstream to Offbeat, Australia and New Zealand Marketing Conference (2008)
 

Link

The Relevance of Role Models to older Aged Generation Y consumers, 2007 ANZMAC Proceedings: “3r’ – Reputation, Responsibility and Relevance”, Australia and New Zealand Marketing Conference (2007)
 

Corporate Branding

An investigation of corporate image, customer satisfaction and loyalty – more than just monkey business (with Jody Evans, Kerrie Bridson, and Felix Mavondo), 2008 ANZMAC Proceedings: Shifting focus from the Mainstream to Offbeat, Australia and New Zealand Marketing Conference (2008)
 

Link

Corporate Brand Identity and Image Congruence in the Leisure Services Sector: A Stakeholder Perspective (with Kerrie Bridson and Felix Mavondo), , 2007 ANZMAC Proceedings: “3r’ – Reputation, Responsibility and Relevance”, Australia and New Zealand Marketing Conference, New Zealand (2007)
 

corporate image, satisfaction, loyalty

An investigation of corporate image, customer satisfaction and loyalty – more than just monkey business (with Jody Evans, Kerrie Bridson, and Felix Mavondo), 2008 ANZMAC Proceedings: Shifting focus from the Mainstream to Offbeat, Australia and New Zealand Marketing Conference (2008)
 

Role Models

Link

The Relevance of Role Models to older Aged Generation Y consumers, 2007 ANZMAC Proceedings: “3r’ – Reputation, Responsibility and Relevance”, Australia and New Zealand Marketing Conference (2007)