Joanna Minkiewicz Copyright (c) 2010 All rights reserved. http://works.bepress.com/joanna_minkiewicz Recent documents in Joanna Minkiewicz en-us Sun, 05 Dec 2010 20:19:58 PST 3600 Co-creation: an exploratory investigation into the construct and its dimensions http://works.bepress.com/joanna_minkiewicz/8 http://works.bepress.com/joanna_minkiewicz/8 Mon, 12 Jul 2010 20:49:31 PDT Whilst the body of work around co-creation has grown, the construct has been viewed from multiple perspectives, with the literature generally bereft of a coherent, holistic theoretical framework. This paper aims to develop a more comprehensive conceptualization of co-creation by exploring it comprehensively to provide a deeper understanding of the underlying dimensions. Case study research using exemplar organizations, utilizing in-depth interviews with key informants, was used to investigate the manifestations of co-creation in the context of the heritage sector. The findings illuminate the prevalence of deliberate co-creation strategies in all case study organisations, revealing three facets of co-creation: personalization, engagement and co-production. This paper addresses a gap in both marketing theory and heritage marketing literature by reconciling numerous perspectives on co-creation and proposing a holistic conceptualisation. Joanna Minkiewicz Co-creation Corporate Image in the leisure services sector http://works.bepress.com/joanna_minkiewicz/6 http://works.bepress.com/joanna_minkiewicz/6 Sun, 13 Dec 2009 20:17:42 PST Joanna Minkiewicz Corporate Branding corporate image, satisfaction, loyalty Co-creation in the heritage sector http://works.bepress.com/joanna_minkiewicz/5 http://works.bepress.com/joanna_minkiewicz/5 Sun, 13 Dec 2009 20:12:00 PST Joanna Minkiewicz Co-creation An investigation of corporate image, customer satisfaction and loyalty – more than just monkey business http://works.bepress.com/joanna_minkiewicz/4 http://works.bepress.com/joanna_minkiewicz/4 Tue, 19 May 2009 21:34:40 PDT Joanna Minkiewicz Corporate Branding corporate image, satisfaction, loyalty Building Brand Identity: Does it Pay? An Investigation into Cultural and Recreational Services http://works.bepress.com/joanna_minkiewicz/3 http://works.bepress.com/joanna_minkiewicz/3 Tue, 19 May 2009 21:31:39 PDT Joanna Minkiewicz Co-creation The Relevance of Role Models to older Aged Generation Y consumers http://works.bepress.com/joanna_minkiewicz/2 http://works.bepress.com/joanna_minkiewicz/2 Tue, 19 May 2009 21:23:49 PDT Joanna Minkiewicz Co-creation Role Models Corporate Brand Identity and Image Congruence in the Leisure Services Sector: A Stakeholder Perspective http://works.bepress.com/joanna_minkiewicz/1 http://works.bepress.com/joanna_minkiewicz/1 Tue, 19 May 2009 20:17:45 PDT Joanna Minkiewicz Corporate Branding