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Corporate Brand Identity and Image Congruence in the Leisure Services Sector: A Stakeholder Perspective (with Kerrie Bridson and Felix Mavondo), , 2007 ANZMAC Proceedings: “3r’ – Reputation, Responsibility and Relevance”, Australia and New Zealand Marketing Conference, New Zealand (2007)

An investigation of corporate image, customer satisfaction and loyalty – more than just monkey business (with Jody Evans, Kerrie Bridson, and Felix Mavondo), 2008 ANZMAC Proceedings: Shifting focus from the Mainstream to Offbeat, Australia and New Zealand Marketing Conference (2008)

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Building Brand Identity: Does it Pay? An Investigation into Cultural and Recreational Services (with Jody Evans and Kerrie Bridson), 2008 ANZMAC Proceedings: Shifting focus from the Mainstream to Offbeat, Australia and New Zealand Marketing Conference (2008)

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The Relevance of Role Models to older Aged Generation Y consumers, 2007 ANZMAC Proceedings: “3r’ – Reputation, Responsibility and Relevance”, Australia and New Zealand Marketing Conference (2007)