Articles

Corporate Image in the leisure services sector

Joanna Minkiewicz, Melbourne Business School
Jody Evans, Melbourne Business School
Kerrie Bridson, Deakin University
Felix Mavondo, Monash University

Suggested Citation

Joanna Minkiewicz, Jody Evans, Kerrie Bridson, and Felix Mavondo. "Corporate Image in the leisure services sector" Journal of Services Marketing (2011).

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