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An investigation of corporate image, customer satisfaction and loyalty – more than just monkey business

Joanna Minkiewicz, Melbourne Business School
Jody Evans, Melbourne Business School
Kerrie Bridson, Deakin University
Felix Mavondo, Monash University

Suggested Citation

Joanna Minkiewicz, Jody Evans, Kerrie Bridson, and Felix Mavondo. "An investigation of corporate image, customer satisfaction and loyalty – more than just monkey business" 2008 ANZMAC Proceedings: Shifting focus from the Mainstream to Offbeat, Australia and New Zealand Marketing Conference. Sydney. Jan. 2008.

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