Conference Presentations «Previous Next»

Building Brand Identity: Does it Pay? An Investigation into Cultural and Recreational Services

Joanna Minkiewicz, Melbourne Business School
Jody Evans, Melbourne Business School
Kerrie Bridson, Deakin University

Suggested Citation

Joanna Minkiewicz, Jody Evans, and Kerrie Bridson. "Building Brand Identity: Does it Pay? An Investigation into Cultural and Recreational Services" 2008 ANZMAC Proceedings: Shifting focus from the Mainstream to Offbeat, Australia and New Zealand Marketing Conference. Sydney. Jan. 2008.

Link to Full Text Forward to a colleague Bookmark