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The Relevance of Role Models to older Aged Generation Y consumers

Joanna Minkiewicz, Melbourne Business School

Suggested Citation

Joanna Minkiewicz. "The Relevance of Role Models to older Aged Generation Y consumers" 2007 ANZMAC Proceedings: “3r’ – Reputation, Responsibility and Relevance”, Australia and New Zealand Marketing Conference. New Zealand. Jan. 2007.