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Corporate Brand Identity and Image Congruence in the Leisure Services Sector: A Stakeholder Perspective

Joanna Minkiewicz, Melbourne Business School
Kerrie Bridson, Deakin University
Felix Mavondo, Monash University

Suggested Citation

Joanna Minkiewicz, Kerrie Bridson, and Felix Mavondo. "Corporate Brand Identity and Image Congruence in the Leisure Services Sector: A Stakeholder Perspective" , 2007 ANZMAC Proceedings: “3r’ – Reputation, Responsibility and Relevance”, Australia and New Zealand Marketing Conference, New Zealand.. Jan. 2007.