Skip to main content
Article
Comparative Review of IBISWorld Global Industry Reports, Euromonitor Market Research Monitor, and Mintel Global Market Navigator
The Charleston Advisor
  • Joan Giglierano, University of Dayton
Document Type
Article
Publication Date
10-1-2011
Abstract

Business students must be prepared for the ever more globalized arena in which they will work, and their coursework requires them to look at international industries, companies, and brands. Libraries that serve business programs may need to add resources to support this need, but doing so at an affordable price can be a challenge. This review examines three moderately-priced sources of international industry reports: IBISWorld Global Industry Reports, Euromonitor Market Research Monitor, and Mintel Global Market Navigator.

Inclusive pages
10-15
ISBN/ISSN
1525-4011
Peer Reviewed
Yes
Keywords
  • IBISWorld Global Industry Reports,
  • Euromonitor Market Research Monitor,
  • Mintel Global Market Navigator
Citation Information
Joan Giglierano. "Comparative Review of IBISWorld Global Industry Reports, Euromonitor Market Research Monitor, and Mintel Global Market Navigator" The Charleston Advisor Vol. 13 Iss. 2 (2011)
Available at: http://works.bepress.com/joan_plungis/2/