Jo Bell Whitlatch is a member of the Evergreen Education Foundation Board of
Directors and a past president of the Reference and User Services Association (RUSA). Her
research interests and areas of special competence are: information seeking needs and
behavior, user studies in libraries, evaluation of service organizations, and management
of academic libraries. Publications include two books, The Role of the Academic Reference
Librarian (1990), Evaluating Reference Services (2000), and articles in RQ, College &
Research Libraries, Journal of Academic Librarianship, and the Reference Librarian. Her
extensive library experience covers three academic libraries in many areas, including
collection management, acquisitions, cataloging, circulation, reference, interlibrary
loan, and library management. From 1987-2009, she also taught at various times,
Information Organizations & Management, Advanced Information Resources &
Services, Reference & Information Services, and Information & Society, in the San
Jose State University Graduate School of Library & Information Science. 

Books Authored

Articles Published in Refereed Journals

Assessing digital reference and online instructional services in an integrated public/ university library (with Lauren Miranda Gilbert, Mengxiong Liu, and Toby Matoush), The Reference Librarian (2006)
 
Professional competencies for reference and user services librarians, Reference & User Services Quarterly (2003)
 
Customer service: Implications for reference practice, The Reference Librarian 49/50, 5-24. (1995)
 

Chapters in Edited Works/Proceedings

Evaluation of reference services, Reference and Information Services (2011)
 
Asia – History and area studies, Guide to Reference (2008)
 
Policies for digital reference, The Digital Reference Research Agenda (2003)
 
Question classification, The Reference Assessment Manual (1995)
 

Presentations

Rural Library Initiatives in China: Forging Partnerships and Adding Value to Communities, Outreach through New Partnerships: Strategies and Successes: 2011 International Relations Round Table Continuing Education Pre-Conference, American Library Association (2011)
 
Project Planning & Evaluation, The Evergreen Education Foundation Fifth Rural Library Workshop (2011)
 
Dr. Martin Luther King, Jr. Library: A New Model of Library Collaboration (with Mengxiong Liu), 2010 Information and Technology in Education (ITIE) Conference (2010)
 
The Importance of Assessment, 2010 Information and Technology in Education (ITIE) Conference (2010)
 
Assessment and Accreditation as Tools for Management and Public Relations, The Academic Library Leadership Institute. (2009)
 

Other Publications

Administrator stereotypes, Library Journal (1995)
 
Book Review. Serving the Difficult Customer, The Journal of Academic Librarianship (1995)