Challenging the views of self management for asthma

Kelly L. Andrews, University of Wollongong
Sandra C. Jones, University of Wollongong
Melinda Williams, University of Wollongong
Judy Mullan, University of Wollongong

Article comments

Andrews, K. L., Jones, S. C., Williams, M. & Mullan, J. (2010). Challenging the views of self management for asthma. In R. Russell-Bennett & S. Rundle-Thiele (Eds.), 2010 International Nonprofit and Social Marketing Conference (INSM): conference proceedings- connecting thought and action (pp. 5-8). Queensland: Faculty of Business, Queensland University of Technology.

Abstract

• Individual nature of asthma and the asthmatic are not well understood or prioritised as a starting point to improve the uptake of self management strategies • Fuller understanding of 4 P’s from a consumer perspective required • Preliminary audience segmentation herein provide a sound platform for future investigations • Consumer focused evaluations are necessary to understand the present barriers and future facilitators of health behaviour change.