Article
Organizing the Baby Boomer Construct: An Exploration of Marketing, Social Systems, and Culture
Educational Gerontology
Document Type
Article
Publication Date
9-1-2007
Disciplines
Abstract
Baby boomer trends are applied in the development of a conceptual framework that offers a social systems and cultural model for future studies. While there has been considerable recent attention paid to baby boomers, the studies lack a coherent theoretical base that would allow for more advanced and continuing research. Aging baby boomers heading into retirement present excellent research opportunities for scholars.
Citation Information
Jeremy Harris Lipschultz, Michael L. Hilt and Hugh J. Reilly. "Organizing the Baby Boomer Construct: An Exploration of Marketing, Social Systems, and Culture" Educational Gerontology Vol. 33 Iss. 9 (2007) p. 759 - 773 Available at: http://works.bepress.com/jeremyharrislipschultz/32/
This is an Author's Accepted Manuscript of an article published inLipschultz, J. H., Hilt, M. L., & Reilly, H. J. (2007). Organizing the Baby Boomer Construct: An Exploration of Marketing, Social Systems, and Culture. Educational Gerontology, 33, 9, 759-773. © 2007 Taylor & Francis, available online at: http://www.tandfonline.com.leo.lib.unomaha.edu/doi/abs/10.1080/03601270701364511.