By now, we all know that the "sexiest job of the 21st century" is the data scientist. A scan of articles and blogs describing data scientists and their raw material -- big data -- reveals several "sexy" themes. First, data is ubiquitous, big and coming at us with increasing velocity. Second, traditional tools that have been used to extract and analyze 20th century data don't work with big data. Third, incredibly few people have the skills necessary to translate this tsunami of data into meaningful information -- making them the hotshots in the job market.