The brain is predominantly visual, with ninety percent of sensory input coming from visual sources (Jensen 2000). Visual arts in particular stimulate the right hemisphere of the brain, and combining visual with verbal activities helps reinforce learning. Millennials generally prefer graphics to text. At the same time, using images indiscriminately may simply serve as clutter—or even convey an inaccurate or negative message. How can librarians use visuals effectively in our web pages, tutorials, handouts, and classroom presentations? What constitutes an “image” and what are some resources for finding images? What services can librarians provide for students whose projects are becoming more visual in nature? This PowerPoint presentation will outline some of the research on visual literacy and how to utilize images for library teaching and learning. We will suggest sources for finding images that can be incorporated into instructional materials, and we will examine how visual representations, such as concept maps, can help our students through the research process. The audience will gain both the theoretical and practical applications of visual literacy as applied to the academic library environment. Audience members will participate in a conversational analysis of effective and not-so effective ways of using visuals in the context of student research and library work.