Unpublished Paper
Core competencies, core values and core compromises
(2019)
Abstract
To achieve success businesses enunciate values and mission, secure resources, develop capabilities, and execute strategies. For firms to succeed, managers must make decision about what should remain, be abandoned and acquired or developed? In the decision-making process, management often overlooks, compromises, neglects, and dismisses the firm’s history, unique industry position, and fundamental strengths in a single-minded focus on the future. In this paper we discuss one aspect of strategy that is neglected in the literature. Most of the literature focuses on strategy and competencies, with little focus on or awareness of its opposite, the compromises management makes as they look forward. These can be meaningless, a nuisance, or deadly. Often, when something is gained, something is lost through a compromise of some kind. By analyzing compromises made by IBM’s PC launch, Sears and other cases, we develop a method to understand the impact of compromises on business success.
Keywords
- strategy,
- core competencies,
- business ethics
Disciplines
Publication Date
2019
Citation Information
Jeffrey Keisler and Edward Romar. "Core competencies, core values and core compromises" (2019) Available at: http://works.bepress.com/jeffrey_keisler/75/