About Jeffrey Brand

B.A. (GVSU)
M.A. (U Mich.)
Ph.D. (MSU)
Jeff Brand is Professor of Communication and Creative Media at Bond University.
His teaching focuses on emerging media, interactive media industries, and research methods. He has won national, institutional and student awards for his university teaching at two universities; in 2013 he was awarded a national Excellence in Teaching Citation from the Australian Office of Learning and Teaching. He founded bachelors of Multimedia and Computer Games at Bond University in 2007 the Bachelor of Interactive Media and Design in 2013.
Professor Brand’s research explores the social psychology of media audiences, their use of interactive media and the content regulation imperatives that arise from presumed media effects. He is lead author of the Interactive Australia and Interactive New Zealand series of national computer games audience studies supported by the Interactive Games and Entertainment Association, and author (with Prof. Mark Pearson) of Sources of News and Current Affairs published in 2001 by the Australian Broadcasting Authority. His current work explores computer game audiences with a focus on diffusion, policy, serious games and the convergence of books and games. Other research interests and publications have included news and current affairs, gender effects of media, media content stereotypes, and using mobile media as engagement tools in higher education.
He has held university administration and service positions such as Chair of the HDR Committee, Head of School, Associate Dean, and Chair of the Human Research Ethics Committee.
Consultancies have included media, telecommunications and industry organisations as well as government regulators and policy offices such as the Australian Communications and Media Authority, SBS, Australian Classification Board and the Interactive Games and Entertainment Association.

Positions

Present Professor, Bond University
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Curriculum Vitae


Disciplines

None

Research Interests

Cognitive and behavioural effects of electronic media on young audiences, Stereotyping in the media, Effects of advertising on the materialistic values of youth, and Effects of news on youth knowledge about social and political reality



Contact Information

Communication and Creative Media
Faculty of Society & Design
Bond University
Gold Coast, Queensland, 4229, AUSTRALIA
PHONE: +61 7 5595 2511


Articles (7)

Book chapters (12)

Conference Papers/Presentations (11)

Research Reports (8)

Data (1)