Service Learning Across the Curriculum: A Collaboration to Promote Smoking Cessation

Jean Grow, Marquette University
Joyce Wolburg, Marquette University

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Originally published in Journal of Advertising Education, Volume 9, No. 1 (Spring 2005).

Abstract

This paper focuses on how pedagogy, service, and scholarship can be combined across the advertising curriculum through service learning, which invigorates collaboration among faculty members, student teams, and advertising professionals. The authors demonstrate how service learning projects integrate curricula using a community-based client, ultimately leading to scholarship and professional outcomes. Specifically, this study analyzes the launch of a service learning-based smoking cessation campaign on a Midwest college campus.