Article
The Gender of Branding: Antenarrative Resistance in Early Nike Women’s Advertising
Women's Studies in Communication
Document Type
Article
Language
eng
Format of Original
34 p.
Publication Date
1-1-2009
Publisher
The Organization for Research on Women and Communication (ORWAC)
Disciplines
Citation Information
Jean M. Grow. "The Gender of Branding: Antenarrative Resistance in Early Nike Women’s Advertising" Women's Studies in Communication (2009) ISSN: 0749-1409 Available at: http://works.bepress.com/jean_grow/18/
Published version. Women's Studies in Communication, Vol. 31, No. 3 (Fall 2008): 310-343. Permalink. © 2011 ORWC. Used with permission.