Books
Articles
Symptom Information in Direct-to-Consumer Antidepressant Advertising and College Students' Perception of the Lifetime Risk Depression (with Jin Seong Park), Journal of Medical Marketing (2009)
While consumers’ health cognition and behavior are likely formed through multiple influences, the current study...
The Gender of Branding: Antenarrative Resistance in Early Nike Women's Advertising, Women's Studies in Communication (2009)
Breaking the Silence Surrounding Hepatitis C by Promoting Self-Efficacy: A Study of Hepatitis C Public Service Announcements (with Stephanie Christopher), Qualitative Health Research (2008)
Hepatitis C (HCV) is the most common chronic blood borne virus in the United States....
The Social Reality of Depression: DTC Advertising of Antidepressants and Perceptions of the Prevalence and Lifetime Risk of Depression (with Jin Seong Park), Journal of Business Ethics (2008)
This study is rooted in the research traditions of cultivation theory, construct accessibility, and availability...
"Your Life is Waiting!": Symbolic Meanings in Direct-to-Consumer Antidepressant Advertising (with Jin Seong Park and Xiaoqi Han), Journal of Communication Inquiry (2006)
This semiotic analysis demonstrates how pharmaceutical companies strategically frame depression within the hotly contested terrain...
Book Reviews
Sex in Consumer Culture: The Erotic Content of Media and Marketing (by Tom Reichert & Jacqueline Lambiase), Journal of Advertising Education (2008)
Essays & Shorter Works
Creative Women in Advertising Agencies: Why So Few “Babes in Boyland”? (with Sheri L. Broyles), Journal of Consumer Marketing (2008)
Purpose – The purpose of this paper is to explore reasons why there are so...