Article
New Media and International Business
WCBT Faculty Publications
Document Type
Book Chapter
Publication Date
1-1-2012
Disciplines
Abstract
Chapter in a textbook devoted to the organization, governance, business activities, and cross-cultural context of modern sport on an international level as the sport industry continues its global expansion.
Covers the business aspects of sport marketing, sport media and information technology, sport event management, and sport tourism.
Citation Information
James Santomier, Joshua Shuart and Artur Costabiei. "New Media and International Business" (2012) Available at: http://works.bepress.com/james_santomier/8/
Originally published:
Santomier, James, Shuart, Joshua, Costabiei, A. "New Media." International Sport Management. Eds. Ming Li, Eric MacIntosh, and Gonzalo Bravo. Champaign, IL: Human Kinetics, 2012.
ISBN 9780736082730