Dr. Santomier joined the faculty of Sacred Heart University in 1999. Dr.
Santomier's areas of study included Sport Management and the Psychosocial Aspects of
Physical Activity and Sport. His supporting areas of study were Educational
Administration and Educational Psychology. Since 1981, Dr. Santomier has undertaken
significant personal study in the areas of management and marketing. 

In addition to Sacred Heart University, Dr. Santomier was also a regular Visiting
Professor at the University of Bayreuth, Bayreuth, Germany, where he assisted in
developing and implementing a major in Sport and Economy. He was a visiting Professor at
the University of Florence, Italy. 

Dr. Santomier has held academic positions at the University of New Haven, Hong Kong
Institute of Education, New York University, the University of Oregon, and the University
of the Pacific. At the University of Oregon, he developed and implemented a three-course
sequence in the Sociology of Sport. At New York University, he developed and implemented
a master's degree program in Sport and Fitness Management. 

Dr. Santomier has consulted with numerous organizations and corporations including
Ganduxer Sports S.A., Barcelona, Spain, where he was responsible for project development,
design, and management, and marketing for a $40 million sports medicine complex. He
directed the Paramount Communications, Inc., Health/ Fitness Center in New York for two
years and was a consultant to the Hospital for Joint Diseases. Dr. Santomier has also
consulted with Shiseido Co., Ltd., Tokyo, Japan, where he was responsible for conducting
market research, developing and implementing corporate health promotion/fitness programs,
providing in-service education, and contributing to the development, design, and
programming of a new Shiseido owned health/fitness facility. 

Other consultancies included International Paper Co., Home Box Office (HBO), Pfizer,
Inc., Forbes Magazine, Port Authority of New York and New Jersey, Xerox, Bristol
Myers-Squibb, CBS, Inc., and SBRnet.com. Dr. Santomier's management, consulting, and
academic experience have kept him in constant touch with global trends, markets, and
important issues in sport management. 

Degrees: BA and MA in Physical Education from Montclair State University; Ph.D. in
Physical Education from the University of Utah. 

Dr. Santomier regularly teaches Sport Marketing, Sport Sponsorship, Sport Enterprise
Management and Sport New Media. He adheres to the learning paradigm, which is focused on
producing learning; to elicit student discovery and construction of knowledge; to create
powerful learning environments; to improve the quality of learning; and, to achieve
success for diverse students. 

Dr. Santomier has published extensively in the areas of sport management, sociology of
sport, stress management; and psychosocial aspects of physical activity and sport. His
research and publications reflect an interest in the organizational and social
psychological dimensions of sport, fitness, and physical education, the management
dimensions of sport business, and the integration of new media in sport. He has presented
at international and national conferences and has appeared on numerous radio and
television programs. 



New Media and International Business (with Joshua Shuart and Artur Costabiei), Business Faculty Publications (2012)

Chapter in a textbook devoted to the organization, governance, business activities, and cross-cultural context of...



Public Policy and Funding New York's New Sports Venues (with John Gerlach), Business Faculty Publications (2012)

Purpose - The purpose of this article is to examine selected public policy and funding...



Imagination at Work and Play: A Case-Study Analysis of General Electric's Olympic Sponsorship (with Timothy J. Crader), Business Faculty Publications (2011)

This paper seeks to examine the management of General Electric's (GE) Olympic sponsorship and provides...



SportSponsoring: Theoretische und Praktische Perspektiven (with C. Durcholz and S. Peoples), Business Faculty Publications (2011)


New Media Challenges in the Twenty-First Century (with A. Costabiei), Business Faculty Publications (2009)

Contributions to Books


Social Media and Prosumerism: Implications for Sport Marketing Research (with Patricia Hogan), Business Faculty Publications (2013)



Politics and Naming Rights: Assessing NY's Sport Venues (with Joshua Shuart), North American Society for Sport Management Conference (NASSM 2008) (2008)

Abstract of a presentation made by James Santomier and Joshua Shuart at the May 28-31,...