"An Assessment of the Exposure Impact of Arena Advertising Displays and Implications for Leisure Event Planners" by James Pokrywczynski

Selected Works of James Pokrywczynski

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An Assessment of the Exposure Impact of Arena Advertising Displays and Implications for Leisure Event Planners

Journal of Hospitality & Leisure Marketing (1993)

James Pokrywczynski, Marquette University

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Disciplines

Mass Communication and
Public Relations and Advertising

Publication Date

1993

Citation Information

James Pokrywczynski. "An Assessment of the Exposure Impact of Arena Advertising Displays and Implications for Leisure Event Planners" Journal of Hospitality & Leisure Marketing Vol. 1 Iss. 4 (1993)
Available at: http://works.bepress.com/james_pokrywczynski/7/