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Assessing the Distracting Viewing Environment for Televised Sports and its Relationship to Advertising Recall

James Pokrywczynski, Marquette University

Suggested Citation

James Pokrywczynski. "Assessing the Distracting Viewing Environment for Televised Sports and its Relationship to Advertising Recall" Journal of Media Planning 2.1 (1994): 53-66.



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