"Assessing the Distracting Viewing Environment for Televised Sports and its Relationship to Advertising Recall" by James Pokrywczynski

Selected Works of James Pokrywczynski

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Assessing the Distracting Viewing Environment for Televised Sports and its Relationship to Advertising Recall

Journal of Media Planning (1994)

James Pokrywczynski, Marquette University

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Disciplines

Mass Communication and
Public Relations and Advertising

Publication Date

1994

Citation Information

James Pokrywczynski. "Assessing the Distracting Viewing Environment for Televised Sports and its Relationship to Advertising Recall" Journal of Media Planning Vol. 2 Iss. 1 (1994)
Available at: http://works.bepress.com/james_pokrywczynski/5/