"Using a Measure of Television Program Involvement to Explain Advertising Effects in Televised Sports" by James Pokrywczynski

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Using a Measure of Television Program Involvement to Explain Advertising Effects in Televised Sports

Proceedings of the International Academy of Business Disciplines 1 (1993)

James Pokrywczynski, Marquette University

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Disciplines

Mass Communication and
Public Relations and Advertising

Publication Date

April 9, 1993

Citation Information

James Pokrywczynski. "Using a Measure of Television Program Involvement to Explain Advertising Effects in Televised Sports" Proceedings of the International Academy of Business Disciplines 1 (1993)
Available at: http://works.bepress.com/james_pokrywczynski/39/