"An Antidote for Ailing TV Ad Testing Measure and Spiraling Medical Costs" by James Pokrywczynski

Selected Works of James Pokrywczynski

Follow Contact

Article

An Antidote for Ailing TV Ad Testing Measure and Spiraling Medical Costs

Journal of Hospital Marketing (1994)

James Pokrywczynski, Marquette University

Find in your library

Disciplines

Mass Communication and
Public Relations and Advertising

Publication Date

1994

Citation Information

James Pokrywczynski. "An Antidote for Ailing TV Ad Testing Measure and Spiraling Medical Costs" Journal of Hospital Marketing Vol. 8 Iss. 2 (1994)
Available at: http://works.bepress.com/james_pokrywczynski/35/