"A Psychographic Analysis of Generation Y College Students" by James Pokrywczynski

Selected Works of James Pokrywczynski

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Article

A Psychographic Analysis of Generation Y College Students

Journal of Advertising Research (2001)

James Pokrywczynski, Marquette University
Joyce Wolburg, Marquette University

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Disciplines

Mass Communication and
Public Relations and Advertising

Publication Date

Fall 2001

Citation Information

James Pokrywczynski and Joyce Wolburg. "A Psychographic Analysis of Generation Y College Students" Journal of Advertising Research Vol. 41 Iss. 5 (2001)
Available at: http://works.bepress.com/james_pokrywczynski/2/