Article
[In Press] Event Marketing Sponsorship Impact: A test of Congruency and Engagement in an Ethnic Festival Context
Proceedings of American Academy of Advertising
(2012)
Disciplines
Publication Date
2012
Citation Information
James Pokrywczynski and David Brinker. "[In Press] Event Marketing Sponsorship Impact: A test of Congruency and Engagement in an Ethnic Festival Context" Proceedings of American Academy of Advertising (2012) Available at: http://works.bepress.com/james_pokrywczynski/16/