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[In Press] Convincing College Students to Stop Downloading Music Illegally: Finding Advertising that Works

Brian Sheehan
James Tsao
James Pokrywczynski, Marquette University

Suggested Citation

Brian Sheehan, James Tsao, and James Pokrywczynski. "[In Press] Convincing College Students to Stop Downloading Music Illegally: Finding Advertising that Works" Journal of Ad Reserch (2012).



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