"[In Press] Convincing College Students to Stop Downloading Music Illegally: Finding Advertising that Works" by Brian Sheehan

Selected Works of James Pokrywczynski

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[In Press] Convincing College Students to Stop Downloading Music Illegally: Finding Advertising that Works

Journal of Ad Reserch (2012)

Brian Sheehan
James Tsao
James Pokrywczynski, Marquette University

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Disciplines

Mass Communication and
Public Relations and Advertising

Publication Date

2012

Citation Information

Brian Sheehan, James Tsao and James Pokrywczynski. "[In Press] Convincing College Students to Stop Downloading Music Illegally: Finding Advertising that Works" Journal of Ad Reserch (2012)
Available at: http://works.bepress.com/james_pokrywczynski/15/