"The effectiveness of advocacy advertising versus publicity in a public relations situation." by James Pokrywczynski

Selected Works of James Pokrywczynski

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The effectiveness of advocacy advertising versus publicity in a public relations situation.

Journal of Communication Research (1986)

James Pokrywczynski, Marquette University
Chuck Salmon
Len Reid
Robert Willett

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Disciplines

Mass Communication and
Public Relations and Advertising

Publication Date

1986

Citation Information

James Pokrywczynski, Chuck Salmon, Len Reid and Robert Willett. "The effectiveness of advocacy advertising versus publicity in a public relations situation." Journal of Communication Research Vol. 12 Iss. 4 (1986)
Available at: http://works.bepress.com/james_pokrywczynski/13/