"The perceived informativeness of national and retail advertising" by James Pokrywczynski

Selected Works of James Pokrywczynski

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The perceived informativeness of national and retail advertising

Current Issues and Research in Advertising (1987)

James Pokrywczynski, Marquette University
Karen King
Len Reid
Spencer Tinkham

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Disciplines

Mass Communication and
Public Relations and Advertising

Publication Date

Fall 1987

Citation Information

James Pokrywczynski, Karen King, Len Reid and Spencer Tinkham. "The perceived informativeness of national and retail advertising" Current Issues and Research in Advertising (1987)
Available at: http://works.bepress.com/james_pokrywczynski/11/