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Presentation
More News is Bad News? Bilingualism and Information Processing Overload in Time-Constrained and Consequential Decision-Making Settings
Asia-Pacific Conference for Consumer Research (2009)
  • Jacqueline Snell, San Jose State University
  • T. Louie, San Jose State University
Abstract

Studies in real world settings investigated information processing overload for time-constrained and personally consequential decisions. It was hypothesized that written materials not in the readers’ first language would prompt overload, with longer processing corresponding to poorer choice performance. As anticipated, when American students whose first language was not English took an open-book multiple-choice test, longer completion times correlated with lower scores. In contrast, English-only speakers did not show significant deterioration. Convergent evidence that reliance on written materials caused overload for bilinguals comes from opposite closed-book exam results, wherein longer times correlated with positive performance. Discussion focuses on consumer applications and future research.

Disciplines
Publication Date
2009
Citation Information
Jacqueline Snell and T. Louie. "More News is Bad News? Bilingualism and Information Processing Overload in Time-Constrained and Consequential Decision-Making Settings" Asia-Pacific Conference for Consumer Research (2009)
Available at: http://works.bepress.com/jacqueline_snell/4/