My teaching interests include advertising and marketing strategy, and supervising internships. I maintain industry currency by working with intern employers, and by judging advertising entries at the American Business Awards (Stevies). My current research interest includes the effects of internships and other undergraduate experiences on early career success.
My teaching interests include advertising and marketing strategy, and supervising internships. I maintain industry currency by working with intern employers, and by judging advertising entries at the American Business Awards (Stevies). My current research interest includes the effects of internships and other undergraduate experiences on early career success.
Positions
Present
Professor, Department of Marketing,
West Chester University of Pennsylvania