J. Scott Armstrong: Browse by Subject

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Significance Tests Harm Progress in Forecasting, Marketing Papers (2007)

Based on a summary of prior literature, I conclude that tests of statistical significance harm...

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Statistical Significance Tests are Unnecessary Even When Properly Done and Properly Interpreted: Reply to Commentaries, Marketing Papers (2007)

The three commentators on my paper agree that statistical tests are often improperly used by...

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Why We Don’t Really Know What "Statistical Significance" Means: A Major Educational Failure (with Raymond Hubbard), Marketing Papers (2006)

The Neyman-Pearson theory of hypothesis testing, with the Type I error rate, α, as the...

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Tom Swift and his electric regression analysis machine: 1973, Marketing Papers (1975)

Presents the "1973 Tom Swift Award for Data Abuse."

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How to avoid exploratory research, Marketing Papers (1970)

Introduction: Studies in marketing research often start with data rather than with a theory. This...

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On the interpretation of factor analysis (with Peer Soelberg), Marketing Papers (1968)

The importance of the researcher’s interpretation of factor analysis is illustrated by means of an...

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Derivation of theory by means of factor analysis or Tom Swift and his electric factor analysis machine, Marketing Papers (1967)

Problems in the use of factor analysis for deriving theory are illustrated by means of...

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The Panalba Role-Playing Case, Marketing Papers (1976)

The Panalba-Role Playing Case was designed to get participants to examine their behavior in a...

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The profitability of winning (with Fred Collopy), Marketing Papers (1994)

Introduction: Sports and war metaphors abound in business today. For example, one management book, Thunder...

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Bafflegab Pays, Marketing Papers (1980)

"If you can't convince them, confuse them." Simply put, this is the advice that J....

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The Graffiti Solution, Marketing Papers (1978)

Graffiti is regarded by many as a blight on our cities because it contributes to...

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Are student ratings of instruction useful?, Marketing Papers (1998)

Despite the lead article's title, “Validity Concerns and Usefulness of Student Ratings of Instruction” (Greenwald,...

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The devil's advocate responds to an MBA student’s claim that research harms learning, Marketing Papers (1995)

Book review of Snapshots from hell by Peter Robinson. Published by Warner Books (New York),...

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Business school prestige -- research versus teaching (with Tad Sperry), Marketing Papers (1994)

We examined the relationships between the research originating at business schools, students’ satisfaction with the...

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Review of Allen Tough, Intentional Changes: A Fresh Approach to Helping People Change, Marketing Papers (1983)

Intentional Changes is an important book. It suggests different approaches to the way in which...

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Learner responsibility in management education, or ventures into forbidden research (with comments), Marketing Papers (1983)

Formal education can be improved by transferring responsibility from the teacher to the learner. A...

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The natural learning project, Marketing Papers (1979)

In “natural learning” the learner takes responsibility for learning. This responsibility applies to setting objectives,...

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Designing and using experiential exercises, Experiential Learning in Marketing Education (1977)

Introduction: Experiential learning refers to learning which uses the learner’s experience as a base. This...

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Benchmark Forecasts for Climate Change (with Kester C. Green and Willie Soon), Marketing Papers (2008)

We assessed three important criteria of forecastability—simplicity, certainty, and variability. Climate is complex due to...

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Predicting Elections from Politicians' Faces (with Kesten C. Green, Randall J. Jones Jr., and Malcolm Wright), Marketing Papers (2008)

Prior research found that people's assessments of relative competence predicted the outcome of Senate and...

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Polar Bear Population Forecasts: A Public-Policy Forecasting Audit (with Kesten C. Green and Willie Soon), Marketing Papers (2008)

Calls to list polar bears as a threatened species under the United States Endangered Species...

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Forecasting Elections Using Expert Surveys: An Application to U. S. Presidential Elections (with Randall J. Jones Jr. and Alfred G. Cuzán), Marketing Papers (2007)

Prior research offers a mixed view of the value of expert surveys for long-term election...

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Rule-based Forecasting: Development and Validation of an Expert Systems Approach to Combining Time Series Extrapolations (with Fred Collopy), Marketing Papers (2007)

This paper examines the feasibility of rule-based forecasting, a procedure that applies forecasting expertise and...

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Global Warming: Forecasts by Scientists versus Scientific Forecasts (with Kesten C. Green), Marketing Papers (2007)

In 2007, the Intergovernmental Panel on Climate Changes Working Group One, a panel of experts...

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Forecasting Software Development Work Effort: Introduction, International Journal of Forecasting (2007)

Jørgensen's paper examines the application of one of the most well established findings in forecasting—namely,...

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Index Methods for Forecasting: An Application to American Presidential Elections (with Alfred G. Cúzan), Marketing Papers (2007)

Lichtman (2005) reports that the Keys model has been able to pick the winner of...

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The Ombudsman: Value of Expertise for Forecasting Decisions in Conflicts (with Kesten C. Green), Marketing Papers (2007)

In important conflicts such as wars and labor-management disputes, people typically rely on the judgment...

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Review of Philip E. Tetlock, Expert political judgment: How good is it? How can we know? (with Adrian E. Tschoegl), Marketing Papers (2007)

The book assaults common sense with evidence. In order to mount his assault on accepted...

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Replication Research in Marketing Revisited: A Note on a Disturbing Trend (with Heiner Evanschitzky, Carsten Baumgarth, and Raymond Hubbard), Marketing Papers (2007)

Over the past decade, researchers have expressed concerns over what seemed to be a paucity...

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How to Make Better Forecasts and Decisions: Avoid Face-to-face Meetings, Marketing Papers (2006)

When financial columnist James Surowiecki wrote The Wisdom of Crowds, he wished to explain the...

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Making progress in forecasting (with Robert Fildes), Marketing Papers (2006)

Twenty-five years ago, the International Institute of Forecasters was established “to bridge the gap between...

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Findings from evidence-based forecasting: methods for reducing forecast error, Marketing Papers (2006)

Empirical comparisons of reasonable approaches provide evidence on the best forecasting procedures to use under...

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How Practitioners Can Use Evidence-based Forecasting: Reply to Commentaries, Marketing Papers (2006)

The commentaries reinforce my belief that research evidence alone is not sufficient for organizations to...

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The War in Iraq: Should We Have Expected Better Forecasts? (with Kesten Green), Marketing Papers (2005)

Iraq continues to be in the news and confronts us with important questions about the...

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The forecasting canon: nine generalizations to improve forecast accuracy, Marketing Papers (2005)

Preview: Using findings from empirically-based comparisons, Scott develops nine generalizations that can improve forecast accuracy....

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Decomposition by Causal Forces: A Procedure for Forecasting Complex Time Series (with Fred Collopy and J. Thomas Yokum), Marketing Papers (2005)

Causal forces are a way of summarizing forecasters' expectations about what will happen to a...

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Value of expertise for forecasting decisions in conflicts (with Kesten C. Green), Marketing Papers (2004)

In important conflicts, people typically rely on experts’ judgments to predict the decisions that adversaries...

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Structured analogies in forecasting (with Kesten C. Green), Marketing Papers (2004)

When people forecast, they often use analogies but in an unstructured manner. We propose a...

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Damped Seasonality Factors: Introduction, Marketing Papers (2004)

Previous research has shown that seasonal factors provide one of the most important ways to...

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The Ombudsman: Reaping Benefits from Management Research: Lessons from the Forecasting Principles Project (with Ruth Pagell), Marketing Papers (2003)

It is often claimed that managers do not read serious research papers in journals. If...

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Review of Ray Fair, Predicting Presidential Elections and Other Things, Marketing Papers (2003)

Ray Fair is one of my favorite econometricians. He has an excellent website, fairmodel.econ.yale.edu,where he...

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Assessing Game Theory, Role Playing, and Unaided Judgment, Marketing Papers (2002)

Green's study [Int. J. Forecasting (forthcoming)] on the accuracy of forecasting methods for conflicts does...

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Identification of Asymmetric Prediction Intervals through Causal Forces (with Fred Collopy), Marketing Papers (2001)

When causal forces are specified, the expected direction of the trend can be compared with...

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Combining forecasts, Marketing Papers (2001)

To improve forecasting accuracy, combine forecasts derived from methods that differ substantially and draw from...

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Automatic Identification of Time-Series Features for Rule-based Forecasting (with Monica Adya, Fred Collopy, and Miles Kennedy), Marketing Papers (2001)

Rule-based forecasting (RBF) is an expert system that uses features of time series to select...

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Principles of Forecasting: A Handbook for Researchers and Practitioners (2001)

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Should We Redesign Forecasting Competitions?, Marketing Papers (2001)

The M3-Competition continues to improve the design of forecasting competitions: It examines more series than...

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Standards and Practices for Forecasting, Marketing Papers (2001)

One hundred and thirty-nine principles are used to summarize knowledge about forecasting. They cover formulating...

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An Application of Rule-based Forecasting to a Situation Lacking Domain Knowledge (with Monica Adya, Fred Collopy, and Miles Kennedy), Marketing Papers (2000)

Rule-based forecasting (RBF) uses rules to combine forecasts from simple extrapolation methods. Weights for combining...

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Introduction to Paper and Commentaries on the Delphi Technique, Marketing Papers (1999)

Rowe and Wright’s paper "The Delphi Technique as a Forecasting Tool" was initially reviewed by...

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Forecasting for environmental decision making, Marketing Papers (1999)

Those making environmental decisions must not only characterize the present, they must also forecast the...

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Integration of statistical methods and judgment for time series forecasting: principles from empirical research (with Fred Collopy), Tools to Aid Environmental Decision Making (1999)

We consider how judgment and statistical methods should be integrated for time-series forecasting. Our review...

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Commentary on "Generalizing About Univariate Forecasting Methods", Marketing Papers (1998)

Fildes, Hibon, Makridakis and Meade (1998), which will be referred to as FHMM, extends two...

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Publication of Research on Controversial Topics: The Early Acceptance Procedure, Marketing Papers (1996)

Research with the potential to produce controversial findings is important to progress in the sciences....

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Beyond Accuracy: Comparison of Criteria Used to Select Forecasting Methods (with J. Thomas Yokum), Marketing Papers (1995)

Two studies were conducted to examine expert opinions of criteria used to select forecasting techniques....

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On the Selection of Error Measures for Comparisons Among Forecasting Methods (with Robert Fildes), Marketing Papers (1995)

Clements and Hendry (1993) proposed the Generalized Forecast Error Second Moment(GFESM) as an improvement to...

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Judgmental Decomposition: When Does It Work? (with Donald G. MacGregor), Marketing Papers (1994)

We hypothesized that multiplicative decomposition would improve accuracy only in certain conditions. In particular, we...

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Principles for Examining Predictive Validity: The Case of Information Systems Spending Forecasts (with Fred Collopy and Monica Adya), Marketing Papers (1994)

Research over two decades has advanced the knowledge of how to assess predictive validity. We...

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The Fertile Field of Meta-analysis: Cumulative Progress in Agricultural Forecasting, Marketing Papers (1994)

A substantial effort has been devoted to agricultural forecasting over the past half century. Allen's...

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Causal Forces: Structuring Knowledge for Time Series Extrapolation (with Fred Collopy), Marketing Papers (1993)

This paper examines a strategy for structuring one type of domain knowledge for use in...

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Expert Opinions About Extrapolation and the Mystery of the Overlooked Discontinuities (with Fred Collopy), Marketing Papers (1992)

We report on the opinions of 49 forecasting experts on guidelines for extrapolation methods. They...

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Error Measures for Generalizing About Forecasting Methods: Empirical Comparisons (with Fred Collopy), Marketing Papers (1992)

This study evaluated measures for making comparisons of errors across time series. We analyzed 90...

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Toward computer-aided forecasting systems: gathering, coding, and validating the knowledge (with Fred Collopy), DHS 89 Transactions (1989)

Direct assessment and protocol analysis were used to examine the processes that experts employ to...

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Predicting Job Performance: A Comparison of Expert Opinion and Research Findings (with Stephen Dakin), Marketing Papers (1989)

A survey was conducted of New Zealand personnel consultants. Their beliefs about the validity of...

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Communication of Research on Forecasting: The Journal, Marketing Papers (1988)

It seems trivial to point out that one of the major goals of the International...

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Research Needs in Forecasting, Marketing Papers (1988)

The demand for research on forecasting is strong. This conclusion is based on the high...

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Review of Ravi Batra, The Great Depression of 1990, Marketing Papers (1988)

The Great Depression of 1990 was on the New York Times best-seller list for non-fiction...

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Forecasting Methods for Marketing: Review of Empirical Research (with Roderick J. Brodie and Shelby H. McIntyre), Marketing Papers (1988)

This paper reviews the empirical research on forecasting in marketing. In addition, it presents results...

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Forecasting methods for conflict situations, Judgmental Forecasting (1987)

In 1975, a consortium sponsored by the Argentine government tried to purchase the stock of...

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The Ombudsman: Research on Forecasting: A Quarter-Century Review, 1960-1984, Marketing Papers (1986)

Before 1960, little empirical research was done on forecasting methods. Since then, the literature has...

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Forecasting by Extrapolation: Conclusions from Twenty-five Years of Research, Marketing Papers (1984)

Sophisticated extrapolation techniques have had a negligible payoff for accuracy in forecasting. As a result,...

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Review of Daniel Kahnemann, Paul Slovic, and Amos Tversky (eds.), Judgment Under Uncertainty: Heuristics and Biases, Marketing Papers (1984)

This book provides a convenient collection of important papers relevant to a subset of judgmental...

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Relative Accuracy of Judgmental and Extrapolative Methods in Forecasting Annual Earnings, Marketing Papers (1983)

This paper identifies and analyzes previously published studies on annual earnings forecasts. Comparisons of forecasts...

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The Accuracy of Alternative Extrapolation Models: Analysis of a Forecasting Competition Through Open Peer Review (with Edward J. Lusk), Marketing Papers (1983)

In 1982, the Journal of Forecasting published the results of a forecasting competition organized by...

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Evaluation of Extrapolative Forecasting Methods: Results of a Survey of Academicians and Practitioners (with Robert Carbone), Marketing Papers (1982)

There exists a large number of quantitative extrapolative forecasting methods which may be applied in...

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The seer-sucker theory: the value of experts in forecasting, Marketing Papers (1980)

People are willing to pay heavily for expert advice. Economists are consulted to tell us...

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Econometric Forecasting and the Science Court, Marketing Papers (1978)

This paper examines the additional evidence produced by the seven scientists on each of the...

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Forecasting with Econometric Methods: Folklore Versus Fact, Marketing Papers (1978)

Evidence from social psychology suggests that econometricians will avoid evidence that disconfirms their beliefs. Two...

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A Comparative Study of Methods for Long-Range Market Forecasting (with Michael C. Grohman), Marketing Papers (1972)

The following hypotheses about long-range market forecasting were examined: Hl Objective methods provide more accuracy...

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Discovery and communication of important marketing findings: evidence and proposals, Marketing Papers (2003)

My review of empirical research on scientific publication led to the following conclusions. Three criteria...

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Review of Anthony Pratkanis and Elliot Aronson, Age of Propaganda: The Everyday Use and Abuse of Persuasion, Marketing Papers (2003)

This second edition of the Age of Propaganda is excellent. (Should I explicitly tell you...

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The Value of Surprising Findings for Research on Marketing, Marketing Papers (2003)

In the work of Armstrong (<em>Journal of Business Research</em>, 2002), I examined empirical research on...

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Hypotheses in marketing science: literature review and publication audit (with Roderick J. Brodie and Andrew G. Parsons), Marketing Papers (2001)

We examined three approaches to research in marketing: exploratory hypotheses, dominant hypothesis, and competing hypotheses....

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Forecasting for Marketing (with Roderick J. Brodie), Marketing Papers (1999)

Research on forecasting is extensive and includes many studies that have tested alternative methods in...

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Review of Randall Rothenberg, Where the Suckers Moon: An Advertising Story, Marketing Papers (1996)

Rothenberg's book is a delight to read, and it provides a singular opportunity to compare...

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Review of Scott Plous, The Psychology of Judgment and Decision Making, Marketing Papers (1994)

Where can one find basic marketing principles? Up to now, my favorite source has been...

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Effectiveness of Monetary Incentives: Mail Surveys to Members of Multinational Professional Groups (with J. Thomas Yokum), Marketing Papers (1994)

Members of professional groups were much more likely to respond to a mail survey than...

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Effects of portfolio planning methods on decision making: experimental results (with Roderick J. Brodie), Marketing Papers (1994)

Subjects (n = 1015) working individually in the role of managers were asked to choose...

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Portfolio Planning Methods: Faulty Approach or Faulty Research? A Rejoinder to "Making Better Decisions" by Wensley (with Roderick J. Brodie), Marketing Papers (1994)

Wensley (1994) makes three key points. First, it is worthwhile to conduct empirical studies of...

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Principles involving marketing policies: an empirical assessment (with Randall L. Schultz), Marketing Papers (1993)

We examined nine marketing textbooks, published since 1927, to see if they contained useful marketing...

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Escalation bias: does it extend to marketing? (with Nicole Coviello and Barbara Safranek), Marketing Papers (1993)

Escalation bias implies that managers favor reinvestments in projects that are doing poorly over those...

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Prediction of Consumer Behavior by Experts and Novices, Marketing Papers (1991)

Are those who are familiar with scientific research on consumer behavior better able to make...

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Class of Mail Does Affect Response Rates to Mailed Questionnaires: Evidence from Meta-analysis, Marketing Papers (1990)

In contrast to the conclusions from traditional reviews, meta-analysis shows that certain types of postage...

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Predicting the Outcome of Marketing Negotiations: Role-Playing versus Unaided Opinions (with Philip D. Hutcherson), Marketing Papers (1989)

Role-playing and unaided opinions were used to forecast the outcome of three negotiations. Consistent with...

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Review of Alfie Kohn, No Contest: The Case Against Competition, Marketing Papers (1988)

Kohn's No Contest reviews empirical research on competition. In fact, much work has been done...

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Return postage in mail surveys: a meta analysis (with Edward J. Lusk), Marketing Papers (1987)

This paper describes a five-step procedure for meta-analysis. Especially important was the contacting of authors...

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Estimating nonresponse bias in mail surveys (with Terry S. Overton), Marketing Papers (1977)

Valid predictions for the direction of nonresponse bias were obtained from subjective estimates and extrapolations...

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The Use of the Decomposition Principle in Making Judgments (with William B. Denniston Jr. and Matt M. Gordon), Marketing Papers (1975)

One hundred and fifty-one subjects were randomly divided into two groups of roughly equal size....

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Monetary incentives in mail surveys, Marketing Papers (1975)

Eighteen empirical studies from fourteen different researchers provide evidence that prepaid monetary incentives have a...

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Analyzing Quantitative Models (with Alan C. Shapiro), Marketing Papers (1974)

This article presents a framework for the evaluation of quantitative models. The framework is both...

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Brief vs. comprehensive descriptions in measuring intentions to purchase (with Terry Overton), Marketing Papers (1971)

Introduction: In forecasting demand for expensive consumer goods, direct questioning of potential consumers about their...

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Exploratory analysis of marketing data: trees vs. regression (with James G. Andress), Marketing Papers (1970)

This article compares the predictive ability of models developed by two different statistical methods, tree...

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Brand Trial After a Credibility Change (with David B. Montgomery), Marketing Papers (1970)

In most frequently purchased, branded product markets, the consumer has little to choose from in...

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An application of econometric models to international marketing, Marketing Papers (1970)

Introduction: With more and more firms contemplating expansion in the international market, the question of...

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A Note on the Use of Markov Chains in Forecasting Store Choice (with John U. Farley), Marketing Papers (1969)

Ehrenberg's sweeping criticism of Markov brand switching models [3] highlights many shortcomings of these models...

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Strategies for implementing change: an experiential approach, Marketing Papers (1982)

An attitude survey and a role-playing case were used to identify the typical approaches people...

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Replication Research in Marketing Revisited: A Note on a Disturbing Trend (with Heiner Evanschitzky, Carsten Baumgarth, and Raymond Hubbard), Marketing Papers (2007)

Over the past decade, researchers have expressed concerns over what seemed to be a paucity...

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Incentives for Developing and Communicating Principles: A Reply, Marketing Papers (2003)

The commentators raised many interesting ideas in response to Armstrong and Pagell (2003), from which...

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Readability and Prestige in Scientific Journals, Marketing Papers (1999)

Hartley, Trueman and Meadows [3] contribute useful evidence on whether scientists can gain prestige by...

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Management Science: What Does It Have to Do with Management or Science?, Marketing Papers (1998)

This paper is an edited version of the College of Business Studies Silver Jubilee Commemoration...

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Peer Review for Journals: Evidence on Quality Control, Fairness, and Innovation, Marketing Papers (1997)

I reviewed the published empirical evidence concerning journal peer review, which consisted of 68 papers,...

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The Ombudsman: Management Folklore and Management Science: On Portfolio Planning, Escalation Bias and Such, Marketing Papers (1996)

Management folklore sometimes leads to unprofitable decision making. Thus, studies of the value of such...

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Quality Control versus Innovation in Research on Marketing, Marketing Papers (1995)

Brownlie and Saren (this issue) claim that "few innovative papers appear in the top marketing...

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Replications and Extensions in Marketing: Rarely Published but Quite Contrary (with Raymond Hubbard), Marketing Papers (1994)

Replication is rare in marketing. Of 1,120 papers sampled from three major marketing journals, none...

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Editorial Policies for the Publication of Controversial Findings, Marketing Papers (1992)

Armstrong and Hubbard (1991), in a survey of editors of 20 psychology journals, found a...

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Are Null Results Becoming an Endangered Species in Marketing? (with Raymond Hubbard), Marketing Papers (1992)

Editorial procedures in the social and biomedical sciences are said to promote studies that falsely...

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Does the Need for Agreement Among Reviewers Inhibit the Publication of Controversial Findings? (with Raymond Hubbard), Marketing Papers (1990)

As Cicchetti indicates, agreement among reviewers is not high. This conclusion is empirically supported by...

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Publishing Standards for Research on Forecasting (editorial) (with Estella Bee Dagum, Robert Fildes, and Spyros Makridakis), Marketing Papers (1986)

When we first began publication of the International Journal of Forecasting, we reviewed policies that...

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The Importance of Objectivity and Falsification in Management Science, Marketing Papers (1983)

In general, I thought that the Boal and Willis "Note on the Armstrong/Mitroff Debate" provided...

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The Ombudsman: Cheating in Management Science, Marketing Papers (1983)

Honesty is vital to scientific work and, clearly, most scientists are honest. However, recent publicity...

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Is Review by Peers as Fair as it Appears?, Marketing Papers (1982)

Recent research shows that journal reviewing practices are neither objective nor fair. I propose a...

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Barriers to Scientific Contributions: The Author's Formula, Marketing Papers (1982)

Recently I completed a review of the empirical research on scientific journals (Armstrong 1982). This...

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Research on Scientific Journals: Implications for Editors and Authors, Marketing Papers (1982)

A review of editorial policies of leading journals and of research relevant to scientific journals...

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Advocacy as a Scientific Strategy: The Mitroff Myth, Marketing Papers (1980)

A committee created a fictitious author, Ian Mitroff, who published a paper that violated scientific...

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Unintelligible Management Research and Academic Prestige, Marketing Papers (1980)

Modest support was found for the "Dr. Fox Phenomenon": Management scientists gain prestige by unintelligible...

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Advocacy and Objectivity in Science, Marketing Papers (1979)

Three strategies for scientific research in management are examined: advocacy, induction, and multiple hypotheses. Advocacy...

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Review of Paul Bloomberg, The Predatory Society: Deception in the American Marketplace (with Bernard J. Jaworski), Marketing Papers (1990)

<em>The Predatory Society</em> examines the inadequacies of marketing and the free market system. It is...

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Review of Peter W. Huber, Liability: The Legal Revolution and Its Consequences (with Bernard J. Jaworski), Marketing Papers (1990)

Legal costs are now a major factor for U.S. firms to consider when marketing products...

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The manager's dilemma: role conflict in marketing, Future Directions for Marketing (1978)

Introduction: Norris Brisco, Melvin Copeland, Henry Erdman, Benjamin Hibbard, George Hotchkiss, Leverett Lyon, Stanley Resor,...

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Social irresponsibility in management, Marketing Papers (1977)

Previously published research suggested that the typical manager may be expected to harm others in...

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Competitor-oriented objectives: the myth of market share (with Kesten C. Green), Marketing Papers (2006)

Competitor-oriented objectives, such as market-share targets, are promoted by academics and are commonly used by...

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Review of Barry J. Nalebuff and Adam N. Brandenburger, Co-opetition 1. Revolutionary Mindset that Redefines Competition and Co-operation 2. The Game Theory Strategy that's Changing the Game of Business (with Terry Clark), Marketing Papers (1997)

In this book, Brandenburger and Nalebuff use game theory to develop a set of guidelines...

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Competitor Orientation: Effects of Objectives and Information on Managerial Decisions and Profitability (with Fred Collopy), Marketing Papers (1996)

We examine how competitor-oriented objectives and the availability of competitor oriented information can affect managerial...

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Strategic Planning Improves Manufacturing Performance, Marketing Papers (1991)

A quantitative critique of 28 studies concludes that formal planning is valuable for firms. The...

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Review of Noel Capon, John U. Farley and James M. Hulbert, Corporate Strategic Planning (with Bernard J. Jaworski), Marketing Papers (1990)

Corporate Strategic Planning (CSP) reports on an important study of planning practices and the value...

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The value of formal planning for strategic decisions: reply, Marketing Papers (1986)

In Armstrong (1982a), I examined alternative explanations to the empirical findings that supported the use...

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Evidence on the value of strategic planning in marketing: how much planning should a marketing planner plan? (with David J. Reibstein), Strategic Marketing and Management (1985)

What evidence exists on the value of formal planning for strategic decision-making in marketing? This...

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Strategic Planning and Forecasting Fundamentals, Strategic Management Handbook (1983)

Individuals and organizations have operated for hundreds of years by planning and forecasting in an...

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The value of formal planning for strategic decisions: review of empirical research, Marketing Papers (1982)

A review of research from organizational behavior supported the guidelines by corporate planners: that is,...

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Portfolio Planning Methods: Faulty Approach or Faulty Research? A Rejoinder to "Making Better Decisions" by Wensley (with Roderick J. Brodie), Marketing Papers (1994)

Wensley (1994) makes three key points. First, it is worthwhile to conduct empirical studies of...

Selected Works of J. Scott Armstrong