Strategic Planning Improves Manufacturing Performance
Article comments
Postprint version. Published in Long Range Planning, Volume 24, Issue 4, August 1991, pages 127-129.
Publisher URL: http://dx.doi.org/10.1016/0024-6301(91)90013-E
Abstract
A quantitative critique of 28 studies concludes that formal planning is valuable for firms. The results were particularly favorable for manufacturing firms: nine studies found formal planning to be associated with better performance and none found detrimental performance.
Suggested Citation
J. Scott Armstrong. "Strategic Planning Improves Manufacturing Performance" Marketing Papers (1991).
Available at: http://works.bepress.com/j_scott_armstrong/31
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