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How Practitioners Can Use Evidence-based Forecasting: Reply to Commentaries

J. Scott Armstrong, University of Pennsylvania

Article comments

Postprint version. Published in Foresight: The International Journal of Applied Forecasting, Volume 5, 2006, pages 14-15.

Abstract

The commentaries reinforce my belief that research evidence alone is not sufficient for organizations to consider new methods. I suggest procedures to facilitate the implementation of evidence-based findings.

Suggested Citation

J. Scott Armstrong. "How Practitioners Can Use Evidence-based Forecasting: Reply to Commentaries" Marketing Papers (2006).
Available at: http://works.bepress.com/j_scott_armstrong/29