Class of Mail Does Affect Response Rates to Mailed Questionnaires: Evidence from Meta-analysis
Article comments
Postprint version. Published in Journal of the Market Research Society, Volume 32, 1990, pages 469-471.
Publisher URL: http://www.marketingpower.com/
The author asserts his right to include this material in ScholarlyCommons@Penn.
Abstract
In contrast to the conclusions from traditional reviews, meta-analysis shows that certain types of postage have an important effect on return rates to mail surveys. In particular, US business reply postage should not be used in survey research.
Suggested Citation
J. Scott Armstrong. "Class of Mail Does Affect Response Rates to Mailed Questionnaires: Evidence from Meta-analysis" Marketing Papers (1990).
Available at: http://works.bepress.com/j_scott_armstrong/107
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