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Article
Psychographics and Patronage Behavior of Mature Consumers in Thailand
International review of business research papers
(2008)
Abstract
The elderly market is critically important to many businesses due to its growing size and expanding economic potential. Lifestyles or psychographics have emerged as a viable means of determining market segments for this market. This research examined the relationship between lifestyle segments and retail patronage behavior of mature consumers in Thailand. Three lifestyle or psychographic segments of mature consumers, family oriented, young and secure, and quiet introverts demonstrated a low positive relationship with patronage behavior. Two additional lifestyle segments, active retiree and self reliant, demonstrated norelationship.
Publication Date
January, 2008
Publisher Statement
Copyright © 2008 World Business Institute.
Citation Information
Howard W. Combs, A. Anken and S. Chaipoopirutana. "Psychographics and Patronage Behavior of Mature Consumers in Thailand" International review of business research papers Vol. 4 Iss. 1 (2008) Available at: http://works.bepress.com/howard_combs/8/