The purpose of this study is to apply a structural equation model to investigate the impact of food safety concern, label, price-quality inference and consumers attitudes on consumers' purchase of green- labeled food in China. Questionnaires were distributed to randomly selected respondents who have purchased green-labeled food in Shanghai. A structural equation model was applied to analyze all hypotheses by using AMOS 17.0. The consumers' actual green purchase of green-labeled food was positively related with food safety concern (β=0.29, p<0.001), label (β=0.22, p<0.001) and attitude towards green-labeled products (β=0.16, p<0.01). In addition, food safety concern showed significant influence on label (β=0.45, p<0.001) and consumer attitudes (β=0.12, p<0.05). Price-quality inference was positively affected by label (β=0.11, p<0.05). Moreover, for consumers' attitudes variable, it is significantly affected by price-quality inference (β=0.19, p<0.001). However, a relationship between price-quality inference and consumers' actual green purchase of green-labeled food was not found. Recommendations are provided for improving the marketing of green labeled food products in China.