Consumers’ attitudes of e-commerce in China

Hongjiang Xu, Butler University
Xiaowen Zou
Hengshan Wang

Abstract

This research studied the problem of B2C and C2C
consumers’ attitudes towards trust of the business
transaction process in China by using the
“Consumer Attitudes towards Trust in the e-
Business Model.” Four factors in the model were
analyzed, privacy, security, financial institution and
trusted seal. From this analysis, the conclusion on
the consumers’ attitudes was drawn.