Seaport management is central both to the use of coastal resources and to the needs of a global economy. As a major point of supply-chain activity along the coast and as a source of pollution, ports need to be administered strategically to provide the greatest benefit according to economic and environmental demands. This article is an annotated conversation that provides a practitioner's insight into the management of change along the coastal zone. To address the problem, we probe organization theory for new insight and attempt to apply concepts to practice.